After Thursday night, as well as some commentary from my previous experimentation, I feel more of a direction to go with the logo, type wise. I will play with the illustrations tonight and have some posts for tomorrow.
I was asked to showcase what "indie" will look like with the rest of the title "Coffee & Books". I tried working with the original title, and after a while, I wanted to see what it looked like spelled "Coffee And Books". I don't know if that is okay for me to change that part of the title, but I wanted to see how it would look. I really wanted to see if this would make the design better...and just maybe understand why it was not considered in the first place.
I was hoping to have the typeface be a condensed look for "Coffee & Books", with the standard typefaces already. I was not able to really find that many condensed candidates; however, I found others that looked interesting to go with "indie" as a full, fleshed out design. So here are my options:
I wanted to see which will look better, having it uppercase to bring contrast to the lowercase "indie", or make it all lowercase. And I admit, it is becoming hard right now to decide which direction to go. Not to mention the size relationship between the two elements, rather to let indie stay bigger and spread over "Coffee & Books" or not.
Any comments, suggestions, or advice are welcome. I am still pushing and experimenting before I make my final decision in the next few days.