I know that it was a possibility to have magazines appear through the iPad...but I would not imagine the possibility of taking motion graphics and make it the cover image! Or even animation for the imagery in the contents page!
There is so much possibilities with this, along with it being affordable for the app. I really have to tip my hat to Mr. Branson, he really came up with a great idea, and it is looking gorgeous! If nothing else, this really inspired me to want an iPad. Yes, the iPad finally has a purpose now.
Just imagine all those Computer Arts magazines with video tutorials inside the app! Or video interviews and some extras....So inspiring. :)