One company that I feel has always the best commercials consistently, without fail or mediocre, is ESPN. The tag line This is Sportscenter is always used when Sportscenter comes on, and it's a clear reminder of what Sportscenter is: Fun, entertaining, exciting, engaging, and wonderful personality. Their commercials really remind us of that with the different athletes, subjects, and witty dialogue they display. Check 'em out!
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