Tuesday, May 5, 2009

Ford Commercials Using Kinetic Typography

I saw a Ford commercial yesterday that caught my attention of their use of kinetic typography. I thought it was interesting and intriguing:

I thought the part where "Air Bags" inflated made it interesting, amongst other things. :)

Here are some more:

Enjoy! ;)


  1. i saw these too and appreciated the moving type. it reminded me of the projects that the juniors had to do with the sound clips from movies and stuff. it's about time we see car commercials with some thought put behind them!

  2. Great post! I think using the text in this way hammer home the key information that would otherwise be quickly forgotten. Plus it's very entertaining.